Digital Brands Group forecasts up to $65 million in 2026 revenue

Digital Brands Group is projecting a major revenue jump for 2026, forecasting sales of between $55 million and $65 million as the company expands its collegiate licensing initiatives.

The Nasdaq-listed company said it expects free cash flow of $2.5 million to $3.5 million. Looking further ahead, the company forecast revenue of $100 million to $115 million and free cash flow of $10 million to $12 million for the period spanning July 1, 2026 through June 30, 2027.

According to the company, the projected growth is being fueled primarily by its expanding collegiate licensing program and an apparel licensing agreement with Global Combat Collective, which supports existing U.S. program deliveries.

Digital Brands Group said its collegiate licensing business has expanded rapidly in recent months, growing from partnerships with two universities in December 2025 to 16 institutions by the end of April. The company plans to limit the program to no more than 30 universities in order to maintain what it described as a deeper level of NIL integration and product execution.

The company also said social media influencer Katie Feeney will play a role in upcoming product drops tied to the collegiate program, with additional influencer collaborations expected to be announced throughout the year.

“We are excited to continue to add more universities to our NIL strategic initiative, which we believe clearly shows the success and traction we are creating for student athletes, students, alumni and universities,” said Hil Davis, the chief executive officer of Digital Brands Group.

“We have evolved our business model significantly based on where the Company can create a significant quality to value customer value proposition, whether that be collegiate licensing or institutional apparel programs. We believe the largest retailers and brands in the world create this value proposition, which creates meaningful long term shareholder value.”

Most recently, the company announced a new apparel licensing program through GCC supporting existing U.S. program deliveries up to $125 million in potential aggregate contract value. Digital Brands Group said it expects to receive its first purchase orders related to the initiative by June.