The launch marks a new chapter in the expansion of GUESS’s European retail business, making the brand’s fashion and lifestyle collections available to Amazon customers in Germany. Founded in 1981, GUESS has evolved from its Californian roots into a globally recognized fashion brand—famous for its denim heritage, iconic advertising campaigns, and contemporary take on American style. By blending timeless influences with modern trends, the brand has established a distinctive identity across apparel, accessories, footwear, and handbags.
“The collaboration with GUESS illustrates how we are expanding the range of premium fashion brands for our customers,” says Kristina Foerster, General Manager of Amazon Fashion. “With its strong international reputation, established denim heritage, and distinctive design aesthetic, GUESS is an exciting addition to our growing premium fashion offering. We are delighted to make the collections of clothing, accessories, shoes, and handbags even more accessible to customers throughout Germany.”
Amazon Germany has expanded its premium fashion offering with the launch of Guess.
The collaboration brings the American fashion brand’s clothing, accessories, footwear and handbags to customers across Germany.
The launch strengthens Guess’s European retail presence while expanding Amazon Fashion’s portfolio of premium international brands through its online platform.
Customers can discover a curated GUESS range of clothing, accessories, shoes and bags at Amazon.de, reflecting the brand’s signature combination of contemporary fashion, confident styling and American-inspired design.
Through Amazon Fashion, customers can discover and shop GUESS alongside a growing selection of premium fashion brands, finding renowned international labels all in one convenient shopping location. The GUESS range is available under GUESS on Amazon or by searching for ‘GUESS’ in the shopping app.
GUESS launched on Amazon Fashion Germany on October 22, 2026.
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Fibre2Fashion News Desk (MS)
