Browsing: Audemars

The privately-owned Swiss watchmaker is hiring gemologists to bulk up expertise in high jewellery — and is unveiling its latest…

Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed…

The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed…

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting…

As fans camp out in front of stores for the ‘Royal Pop’ collaboration, analysts weigh in on the collaboration’s potential.