The store marks the next step in Weekday’s evolution as a multi-brand destination. Designed as a space where fashion, creativity and community intersect, it invites a creative generation to explore different moods, aesthetics and expressions of personal style.
Weekday has opened a new 1,000-sqm multi-brand flagship store in Stockholm, Sweden, bringing together Weekday, Monki, Cheap Monday and curated second-hand fashion across two floors.
Located at Drottninggatan 50, the store combines fashion, creativity and community, offering exclusive drops and diverse styles.
The opening celebrations feature DJs, special offers, goodie bags and gift cards.
The interior balances raw and refined elements through a tactile mix of concrete, stone, glass and brushed steel. Natural light, sculptural fixtures and custom-designed details create an environment made for discovery, where every corner offers a new perspective and every visit feels different from the last.
“Opening this new flagship in Stockholm feels like a full-circle moment. Located on one of the best retail locations in Scandinavia, it represents both our heritage and our future. This flagship is designed to bring different expressions, styles and creative perspectives together under one roof, creating new ways for our community to discover and evolve their personal style.” – Kim Holm, Managing Director at Weekday
Alongside the latest collections from Weekday, Monki and Cheap Monday, visitors will find a curated second-hand assortment featuring rare finds, standout pieces and unexpected combinations, selected to inspire experimentation and an ever-evolving personal style.
Opening day
To celebrate the opening, Weekday will host DJs and special in-store happenings throughout the day. The first 200 visitors will receive a goodie bag, with two containing a SEK 10,000 (~$1,008, as per conversion rate of $1 = SEK9.9192 as on October 29, 2026) Weekday gift card. Guests shopping on opening day will also have access to selected opening offers.
Weekday Flagship Store
Drottninggatan 50, Stockholm
Opening: 29 October, 12.00
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
