Ami opens its third Paris boutique in the heart of Place des Victoires

A symbolic gesture. One year after opening its boutique on Rue de Turenne, Ami Paris announces the opening of a new space at 4 Place des Victoires, opposite its headquarters. More intimate, this new showcase marks an important milestone for the brand founded by Alexandre Mattiussi, further cementing its presence in the heart of its home city. Mattiussi’s love for this square- where he notably staged a fashion show in June 2025- shows no sign of waning. The newly inaugurated space, which spans two levels, houses a boutique as well as a showroom, with a scheme that straddles Brutalism and Mid-Century Modern, expressed through wooden furnishings in neutral-to-warm tones.

Covering 184 square metres on the ground floor, the interior is divided into two areas: the main boutique and a dedicated accessories space, both designed to be modular and to adapt to different needs. On the second floor (the first is unoccupied), a 143-square-metre showroom serves as a link between the brand and its clients and partners. The showroom reflects the boutique’s signature style, pairing light oak, Euville stone, and metal with a champagne finish, creating a seamless aesthetic transition. The space includes large, sheer curtains and a central partition that allows the room to be reconfigured for events. 

A discreet address

Here too, the space has been conceived to be modular, ready to adapt to various occasions, such as private events or intimate dinners. Reflecting Alexandre Mattiussi’s personal inspirations, the boutique showcases vintage design pieces alongside paintings and sculptures selected by the artistic director himself from the Parisian gallery Suzanne Tarasieve.

The space underscores its modern character with concrete walls and an exposed services ceiling, creating an open layout that guides visitors towards a lounge nestled beneath a glass roof. The atmosphere, inspired by Parisian interiors, is enhanced by light-coloured parquet and bespoke dark oak furniture. Generous sofas and pendant lights invite customers to linger in an apartment-like setting, where the mood is enriched by ochre-yellow curtains, Mallet-Stevens chairs, and an emerald-green marble counter.

The new boutique opened its doors with a preview of the brand’s Autumn/Winter 2026 collection. With the ambition of reflecting the very essence of the brand, the selection of pieces available in-store draws direct inspiration from the looks presented during the collection’s runway show.