Vancouver-based fashion retailer Aritzia is continuing its U.S. expansion with the opening of a new boutique at Plaza Frontenac in St. Louis, Missouri.
Located at 1701 South Lindbergh Boulevard, the new location opened on Thursday. The Plaza Frontenac boutique has been designed to reflect the brand’s elevated retail concept, featuring curated artwork, 20th-century-inspired European furnishings, house-created playlists and an Atelier area equipped with specialized lighting.
The boutique houses Aritzia’s portfolio of in-house brands, including Wilfred, Babaton, Golden, Tna, The Super Puff and Sunday Best. To mark the opening, Aritzia is offering customers a complimentary bag charm with purchases of $150 or more until June 7.
The opening marks Aritzia’s latest investment in the Midwest, reinforcing the retailer’s broader growth strategy across the United States. It comes during a period of expansion for the company, which has been increasing its retail presence while enhancing its boutique experience for customers.
Earlier this month, Aritzia reopened its boutique at Oakridge Park in Vancouver. The reopening forms part of the larger Oakridge Park redevelopment project and underscores the brand’s continued commitment to its hometown market.
The Canadian fashion retailer reported net revenue of $3.7 billion, up 35.2%, for the full fiscal year 2026, ended March 1, on the back of record fourth-quarter results. The company ended the year with 144 boutiques, up from 130 a year earlier.
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