Camel Active reorganises its distribution in Belgium and Luxembourg

Camel Active is reorganising its distribution structure in Belgium and Luxembourg. As part of this, the outdoor casualwear brand is expanding its partnership with the Belgian fashion agency Dyco.

Through Dyco’s sister company Almodi, Camel Active and Dyco have been collaborating for several years to support the retail partner Inno. With Dyco assuming responsibility for menswear and womenswear, the parent company, Bültel, aims to unite the entire brand under a single distribution structure in the BeLux region for the first time.

Dyco unveiled the new distribution structure at the industry’s must-attend event ‘Sneak Peek’ on June 29 in Brussels, and subsequently at Modefabriek from July 5–6 in Amsterdam. The kick-off to the Spring/Summer 2027 order season also took place at its own showroom in Strombeek-Bever (Belgium) on July 6.

By consolidating menswear and womenswear under a single agency, the company aims to approach the market even more cohesively in future and offer retail partners both product categories from a single source. Brick-and-mortar retail will remain the brand’s central touchpoint.

Based in Belgium, Dyco has been active in the market for over 30 years and represents a portfolio of international brands in the mid- to high-end segment. The company is led by managing directors Johan and Tijl Jacobs and works closely with specialist retailers in Belgium and Luxembourg.