Global independent marketing and communications firm, FINN Partners announced today the appointment of James Killick as Senior Vice President, Destination Development in its Global Travel Practice. Killick will play an integral role in the agency’s growing travel portfolio, bringing his expertise to current and prospective clients, especially in the UK, Germany and North America.
The experienced and respected travel industry leader from Virgin Atlantic Holidays, Killick brings decades of combining deep destination knowledge with proven cross-functional team leadership and insight-driven strategy that deliver growth and engagement. He has built impactful relationships with tourism boards, hotels, attractions and airlines; negotiated high-value partnerships; and translated consumer insights into strategic differentiators that improved conversions, brand preference and brand loyalty. His experience and leadership will further enable FINN Partners clients to create partnerships and integrated communications programmes that are culturally relevant and drive business results.
“James’ appointment comes as our North American destination client base continues to grow across all markets and air connectivity to all our destination clients is more important than ever,” said Debbie Flynn, Global Travel Practice Leader. “FINN Partners’ is experiencing significant growth as travel clients around the world see the value of having a global partner with deep category experience, an integrated approach and connections to adjacent lifestyle categories. James’ experience and expertise not only meets current client needs, but will strengthen their positions for the future.”
“I’ve known and collaborated with FINN Partners for years, and I couldn’t be more thrilled to be officially joining such a respected and innovative team,” said James Killick. “The travel and hospitality industry is experiencing rapid transformation that requires a 360-degree understanding of today’s traveller, which is why I’m eager to combine my experience and perspective with the talented global travel team at FINN Partners.”
FINN Partners’ travel sector continues to grow and expand, with key global client wins and strategic talent acquisitions, including Partner Ernst Flach and Senior Partner Maite Conway. Killick’s appointment compounds that momentum and strengthens the agency’s ability to deliver impactful integrated programmes for travel organizations around the world.
