Europe’s travel industry is building AI under a unique set of conditions: several dozen languages, a single, EU-wide AI regime that already binds every company who does business in the region, and incumbents who already control the data and distribution.
New AI transparency rules took effect in August — the first real test of how that regime plays out in daily operations.
Each session at Skift Data + AI Summit Europe is built around a consequential decision that top travel leaders are currently facing. Yet, similar tensions will lead to different decisions. A supplier, investor, and platform executive will answer questions in ways that may contradict each other. The purpose of the Summit environment is to surface this friction and challenge preconceived assumptions.
