Gorjana opens first Nevada store

Gorjana is expanding its retail footprint with the opening of its first Nevada store at The Forum Shops at Caesars Palace, marking a key milestone in the Laguna Beach-based jewelry brand’s U.S. expansion strategy.

The new store opens Friday and brings Gorjana’s signature California-inspired aesthetic to one of Las Vegas’ most prominent luxury shopping destinations.

The store will house the brand’s 14k gold and diamond jewelry alongside more accessible fashion styles, with pricing ranging from under $50 to fine jewelry investment pieces. The assortment is designed to encourage stacking and layering, a core design philosophy for the brand.

To mark the opening, Gorjana will offer a series of in-store experiences, including limited-edition branded playing cards created exclusively for the Las Vegas location, a nod to the city’s gaming culture. The Gorjana team will equally offer one-on-one styling sessions to help guests curate their jewelry stack.

Last month, the United States Women’s National Team Players Association (USWNTPA) named Gorjana as its official jewelry partner. The collaboration will see Gorjana working directly with standout players including Ally Sentnor, Sam Coffey, and Gisele Thompson. 

Founded in Laguna Beach, California, Gorjana has built its reputation on accessible, layerable jewelry designed for everyday wear and gifting occasions. The brand continues to expand its physical retail presence across key U.S. markets as it scales its omnichannel strategy. Most recently, it also opened its first Missouri store in St. Louis.