Fliggy, a leading online travel platform and wholly owned subsidiary of Alibaba Group has released travel booking data and trends for the 2026 Mid-Autumn Festival and National Day Holiday, highlighting record hotel demand, rising interest in immersive travel experiences, and growing adoption of AI-powered travel services among Chinese travelers.
Record-breaking hotel stays on Fliggy as Alibaba’s 88VIP members drive spending
Fliggy’s fulfilled hotel room nights surpassed previous records for four consecutive days during the combined Mid-Autumn Festival and National Day holiday.
Average daily fulfilled room nights increased nearly 70% year on year (YoY), with more than 100 cities across China recording a doubling in hotel room nights.
During the combined holiday period, average hotel spending per capita among 88VIP members, Alibaba’s loyalty program, was 34% higher than the platform average, reflecting a strong preference for quality accommodation. High-end hotels were among the biggest beneficiaries of this trend, with fulfilled room nights on Fliggy increasing more than 80% YoY.
More than 70 hotel flagship stores doubled room night bookings on Fliggy
More than 70 hotel brand flagship stores on Fliggy doubled their room-night volume YoY during the Mid-Autumn Festival and National Day holiday.
For hotel merchants that joined Fliggy in 2026, average daily fulfilled room nights during this holiday period were 135% higher than during the peak period of China’s Labor Day holiday in May, the most recent major travel holiday before Golden Week.
Travelers step into historic villages, workshops, factories and role-playing attractions for deeper engagement
Bookings for nature- and village-related experiences increased more than 40% YoY, while the number of travelers booking historic village experiences grew more than 90% YoY.
Bookings for intangible cultural heritage workshops and cultural experiences more than doubled YoY, reflecting growing demand for hands-on learning during travel and engagement with local culture beyond sightseeing.
Bookings for attractions featuring role-play and immersive experiences increased 60% YoY. Increasingly, attractions are evolving from spectacles to watching into stories visitors can step inside.
Factory tours emerged as a new draw, with travelers now heading straight to production sites. On Fliggy, travelers can now book visits to shipyards, vehicle manufacturing plants and beverage producers, highlighting rising demand for behind-the-scenes experiences.
Travelers increasingly use AI to book and manage trips
· During the Mid-Autumn Festival and National Day holiday period, total interactions with Fliggy’s agentic AI travel assistant increased 158%.
· Hotel and flight bookings assisted by AI rose 110%.
· AI-powered service requests completed through Fliggy’s AI assistant, including flight check-in and booking modifications, grew nearly 100%.
