Kenneth Cole taps KJ Dillard as face of men’s summer collection

Kenneth Cole introduced on Friday the latest installment of its Purposeful Voices campaign, naming television personality, model, musician and former professional skateboarder KJ Dillard as the newest face of the initiative.

The initiative launches with a campaign timed to coincide with Men’s Mental Health Awareness Month, highlighting Dillard’s personal experiences prioritizing mental well-being while embracing personal growth. Throughout the campaign, Dillard is featured in a curated selection of Kenneth Cole looks that reflect the campaign’s themes. 

The campaign also marks Dillard’s appointment as a Champion for the Mental Health Coalition, the nonprofit organization founded by Kenneth Cole in 2020 to expand access to mental health resources and normalize conversations around emotional well-being. In the role, Dillard will help further the coalition’s mission.

“By sharing his mental health journey with honesty and courage, KJ is helping to break down stigma and create space for more men to have these important conversations,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.

“We are proud to welcome him as a Purposeful Voice for the brand and honored to help amplify a message that can make a meaningful difference in people’s lives and work with him as a Champion for the Mental Health Coalition.”

Dillard said,”Growing up, I often felt isolated and alone, and I know so many people struggle with the same things but feel like they’re the only one. If being honest about my experiences helps someone feel seen, ask for help, or realize they’re not alone, then that’s why I share my story. I think vulnerability is power, and when you speak your truth, nobody can take that away from you.”

The initiative builds on Kenneth Cole’s longstanding commitment to mental health advocacy. In October, the company appointed Phillips as McCarty as president of the Mental Health Coalition and a member of the Kenneth Cole Advisory Board, alongside a broader leadership transition, including Jed Berger as chief executive officer and president.