Lululemon opens first Romania store, Austria and India to come

Lululemon has opened its debut store in Romania, as the Canadian activewear giant continues to enter new international markets in 2026.

Located at Băneasa Shopping City, one of Bucharest’s main retail destinations, the new store in Romania brings the brand’s athletic and lifestyle products to locals, with the added goal of building community engagement through studio partnerships and ambassador-led experiences across the nation’s capital.

The new Romania opening was achieved in franchise partnership with Arion Retail Group, who also facilitated Lululemon’s first store store in Athens in May, with another slated to open in the Greek capital this month.

By mid-June, Lululemon’s new store count will reach eight across the EMEA region in a six-week period, it added. This includes two stores in Istanbul, in addition to the recently added pop-up store in The Bodrum Edition, with another store to open later this month in the Yalikavak Marina, all through the company’s franchise partner Fiba Retail. 

“This year we’ve expanded our presence across some of the fastest-growing markets across central and eastern Europe and our launch into Romania is our latest milestone,” said Sarah Clark, senior vice president, EMEA, Lululemon.

“Bucharest is such a dynamic city with an active wellbeing network, including local and international studios, health clubs, and holistic fitness experiences. The response from the local community during opening week has been exciting and shows the strength of the opportunity ahead.”

Lululemon today boasts stores and a digital presence in 23 markets across EMEA through a mix of owned and franchised operations. This summer, the brand will enter Austria, with the opening of a store in Vienna, and then India later this year.