Lyle & Scott is going from strength to strength in Italy. The British brand, whose DNA lies in high-quality Scottish knitwear and football-inspired sportswear, now accounts for one-third of the total wholesale revenue of the San Marino-based Interjeans group, which, meanwhile, delivered a solid 2025, closing the year with total turnover of €39 million.
Lyle & Scott’s distribution strategy in Italy is becoming increasingly focused, ruling out the opening of direct flagship stores for the time being, while prioritising major retailers. “We are concentrating on in-store corners and key metropolitan accounts. This multi-door strategy guarantees us substantial volumes, in line with the estimated retail value of €25-26 million for Lyle & Scott in Italy,” Andrea Belletti, who founded Interjeans in Rovereta in 1992, tells FashionNetwork.com. “We estimate a growth target of between 5% and 7% for the current financial year for Lyle & Scott, which is currently the driving force behind the Interjeans portfolio. We are looking ahead to the second half of 2026 with the goal of steady, controlled growth.”
Stylistically, Lyle & Scott’s evolution is aimed at a sophisticated, cross-generational positioning that can engage a broad audience aged 16 to 60, moving towards a more refined, research-led offer while staying true to its core essentials. The real acceleration is in technical sportswear: thanks to a dedicated in-house team, the company has strengthened its Sport collection. The emblem of this shift is the “Water Reactive Tartan Jacket,” a water-repellent jacket made from a special water-reactive fabric.
The sports line will subsequently expand into winter and mountain wear, opening the brand’s doors to retailers specialising in the all-sports segment. Future plans also include a strategic broadening of gender boundaries, with a structured relaunch of the women’s line scheduled to begin as early as next year, while the children’s line is already distributed by La Brands.
In addition, an archive line has been created that reintroduces the historic logo (the eagle set within a circular background with the brand name below). Lyle & Scott’s lifestyle offering remains robust, featuring special collaborations with emerging players and major names such as Fly Nowhere, Swarovski, and Aries.
Returning to Interjeans, the San Marino-based group fully confirms its projections and, thanks to an excellent winter order campaign, is entering the current year on a solid footing. “In a complex macroeconomic environment, we want to consolidate and grow our business exclusively with healthy and financially stable customers, prioritising quality and commercial solvency over volumes achieved at any cost,” says Belletti.
Within the rest of the portfolio, the British brand Superdry ranks second in the group’s internal sales rankings, while for the German brand Bogner- a niche label focused on the athletic-luxury segment- the San Marino-based company is working to de-seasonalise its offer by introducing a summer sportswear range, which is in high demand from retailers. New developments are also on the horizon for Karl Lagerfeld, with advanced negotiations under way to finalise the opening of two new shop-in-shops.
The historic British brand Belstaff- the newest addition to the Interjeans family- has made an immediate leap forward on the international front. Driven by the need to streamline the supply chain by reducing the number of intermediaries, the parent company has entrusted Interjeans with the commercial management of two major new markets: France- described by management as “a market with enormous potential”- and Poland, which join Italy in its remit. Other markets, such as England and Germany, are managed directly, while Spain remains in the hands of a long-standing local distributor.
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