Modern Ambition is accelerating its growth plans with new stores slated for Toronto, Calgary and Vancouver, alongside a major investment in a first-of-its-kind luxury mobile showroom.
The upcoming locations will bring the contemporary menswear brand to several of Canada’s most influential retail markets, including Toronto’s Yorkville district, where the brand will join a roster of global luxury retailers.
As part of its direct-to-consumer strategy, Modern Ambition has invested more than $500,000 in a custom-built mobile showroom that will tour key Canadian markets throughout 2026. The traveling concept will serve as both a retail platform and a brand activation vehicle, allowing consumers to experience the brand’s tailored menswear, personalized styling services and hospitality-focused retail approach ahead of future store openings.
“Our expansion into Toronto, Calgary, and Vancouver reflects both the strength of that vision and our confidence in the future of the brand,” said Ash Modha, CEO of Mondetta Canada Inc, parent company of Modern Ambition.
“At the same time, we are making significant investments in new ways to connect with customers. The Modern Ambition Mobile Showroom allows us to bring the brand directly to consumers, introduce new communities to our product and service philosophy, and build meaningful relationships long before a permanent store opens its doors. It is an extension of our belief that luxury should be personal, welcoming, and experiential.”
The expansion marks the next phase of growth for the Winnipeg-based brand, which launched its flagship store in Manitoba last year and is positioning itself as a challenger in the premium and luxury menswear market.
The company said it is also evaluating additional North American markets as part of a broader expansion strategy extending through 2028, with longer-term ambitions that include entering the United States and select European markets.
Tour dates, activation cities and mobile showroom events are expected to be announced in the coming months.
Copyright © 2026 FashionNetwork.com All rights reserved.
