At the heart of the show is a “see now, buy now” collection of womenswear and menswear, bringing runway style at M&S value directly to customers. The range will be available for purchase online and in flagship M&S stores nationwide and key international markets.
M&S CEO Stuart Machin said
Marks & Spencer will make its first appearance on the official London Fashion Week runway schedule as it marks 100 years in fashion.
The show centres on a see now, buy now womenswear and menswear collection for immediate customer access.
The range will be sold online, in flagship UK stores and in key international markets, linking runway exposure with retail availability.
“I’d like to thank the British Fashion Council for supporting us in joining the LFW schedule. This is a special moment; for 100 years M&S fashion has been part of everyday life and now we will showcase our designs on fashion’s global stage.
At M&S we focus on designing clothes with style, quality and value, and making fashion accessible to all. That’s why we will stream our show, bringing one of the world’s leading fashion weeks and the magic of M&S to everybody. Customers can shop the collections online or from M&S stores across the UK.
M&S at London Fashion Week builds on the M&S Summer show and our world-first pit lane catwalk at the Silverstone British Grand Prix. We look forward to our first LFW show at the in September and launching our new collection to everyone.”
BRITISH FASHION COUNCIL CEO Laura Weir said
“London Fashion Week is a global platform for creativity, innovation and cultural influence, showcasing the very best of British fashion to the world. As one of the great icons of the British high street, and a valued patron of the British Fashion Council, M&S has played an important role in the nation’s retail and cultural story for generations.
“Its debut shoppable collection at London Fashion Week is a significant moment, demonstrating how heritage, innovation and accessibility can come together to connect exceptional British design with consumers in new and relevant ways. It is a powerful example of how fashion can inspire, engage and reach audiences far beyond the runway.”
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Fibre2Fashion News Desk
