Primark’s back wtih second Coleen Rooney collection, adds kidswear this time

The success of the first collab between retail giant Primark and celeb Coleen Rooney has warranted another, expanded collection.

So a second ‘By Coleen’ collection launches from 28 July across 16 markets and via Click & Collect in the UK, with womenswear prices ranging from £6-£30 and kidswear pieces launching in August priced from £10.

The AW26 collection features “elevated everyday essentials, accessories and kidswear for 7-15-year-olds, for the first time.” 

At its core is a fresh edit of “versatile wardrobe staples designed to take women through the autumn and winter season in style.”

It features a seasonal palette of burgundy, brandy and navy, complemented by statement stripes across shirts and knitwear, each piece has been designed to be mixed, matched and worn on repeat.

As mentioned, new for this season, the collection also expands into kidswear (inspired by Coleen’s family life) and that carries through into the campaign as Rooney is joined in the promotional materials by her youngest son, Cass, who’s seen modelling pieces from the new kidswear offer.