Pronovias selects Cap Capital as buyer over Desigual and Enduring Ventures

The sale of the Barcelona-based bridal fashion company is nearing its conclusion. The British group Cap Capital will ultimately acquire Pronovias Group, prevailing in the final stage over bids from Desigual and Enduring Ventures, two names that had emerged in early April as leading candidates to take over the company’s operating unit.

The selection of Cap Capital follows a three-month process in which the British firm was deemed the most favourable option to ensure business continuity, safeguard jobs, and provide greater coverage of liabilities, as first reported by the Spanish daily El Economista. As the company confirmed to FashionNetwork.com, the process moved forward with the filing, on Wednesday, of the corresponding report with Commercial Court No 9 of Barcelona, which supports the award to Cap Capital, with the backing of employee representatives. In its statement, the group expresses its gratitude to the workforce and the teams involved, and notes that the company continues to operate as normal as the process enters its final phase.

The outcome comes after a period of severe financial uncertainty that has dogged the company since its acquisition by BC Partners in 2017, compounded by the impact of the pandemic on the bridal market. In May 2025, Bain Capital and MV Credit, the current owners with more than 90% and less than 10% of the capital, respectively, implemented a €193 million capital reduction at the controlling holding company. Subsequently, in November, the sale process was formally launched with Rothschild advising, while in December, the firm Abencys joined the board to strengthen the management of special situations. In parallel, the company has recently seen changes in its leadership, with the appointment of Cristina Alba Ochoa as chief executive, succeeding Marc Calabia, who now heads the product division at Desigual.

In financial terms, Pronovias closed the most recent financial year with turnover of €88 million, 15% down on the previous year, and a negative EBITDA of €9 million. For the current year, the company expects to return to positive territory in EBITDA, with an estimated €8 million, supported by a network of 47 company-owned stores, 26 of which are in Spain, as well as its wholesale channel.

Founded in Barcelona by Alberto Palatchi, the bridal fashion company’s portfolio includes brands such as Pronovias, Vera Wang Bride, House of St Patrick, White One, Nicole Milano, and Lady Bird. Today, the group’s lines are sold in more than 105 countries through over 4,000 points of sale.