Reworld MediaConnect bolsters its fashion division with two appointments

Reworld MediaConnect, the advertising sales house of Reworld Media Group, announced on Tuesday two key appointments within its fashion division. The company has appointed Alexandra Tondeur as sales director for the fashion, beauty, and international division, and has transitioned Fabrice Sabatte’s role to fashion market editor. These appointments are designed to strengthen Reworld MediaConnect’s expertise in the fashion sector.

“The worlds of fashion, beauty, and luxury are evolving rapidly, driven by social media, influencer marketing and, now, large language models (LLMs). In this context of constant transformation, supporting our partners with ever more creative, integrated, and effective solutions remains our priority,” said Franck Attal, deputy managing director of Reworld MediaConnect, in a press release.

A strengthened fashion division

In his new role, Fabrice Sabatte will be responsible for developing relationships with fashion and luxury houses, identifying new opportunities for editorial collaborations and designing integrated offerings spanning print, digital, social media, video, and events. He will also support the sales teams on strategic accounts and work closely with editorial teams to develop projects aligned with each brand’s identity and to enhance their visibility among market stakeholders, the press release said. 

Since 2020, Alexandra Tondeur has been with DC Company on the media brands ‘Herstory’ and ‘C’est Qui La Boss?’, where she served first as brand operations director and then as branded content director. Previously, she was beauty account director at GMC Media (Marie Claire Group) and head of sales for data room at Prisma Media Solutions.

Fabrice Sabatte joined Reworld MediaConnect in September 2024 as advertising director for the titles ‘Grazia’ and ‘Icon.’ His career in the media industry began in 2014, when he joined the Marie Claire Group, first as account director for Stylist, then for Marie Claire magazine. He subsequently became deputy advertising director for Grazia at the Mondadori France Group, a role he held until 2020, when he founded Royal Family, a company specialising in supporting media brands in the luxury, community media, and B2B sectors.