Supergoop! has launched a dedicated U.S. storefront within Amazon Premium Beauty, expanding the sunscreen brand’s presence on the e-commerce platform with a more curated and brand-led shopping experience.
The launch coincides with Skin Cancer Awareness Month and supports Supergoop!’s ongoing effort to position sunscreen as a daily skincare essential. The brand said the new storefront will allow consumers to more easily discover SPF products tailored to different skincare needs, while improving access to educational content and personalized product recommendations.
The storefront features several of Supergoop!’s best-selling SPF products, including Unseen Sunscreen SPF 50, PLAY Everyday Lotion SPF 50 and PLAY Antioxidant Mist SPF 50, alongside a wider assortment of sunscreen formats ranging from skin tints to stick applications.
“Since day one, Supergoop!’s goal has been to get sunscreen out of the beach bag and into everyday life,” said Katie Glowski, SVP/GM North America sales at Supergoop!.
“Our expansion within Amazon’s Premium Beauty destination marks an important next step—elevating how consumers discover and shop our SPF-first skincare, while delivering a more seamless, curated, and accessible brand experience.”
To support the launch, Supergoop! plans to roll out a series of marketing activations tied to cultural and commerce events, including social media giveaways and a partnership with the United States SailGP Team during the Rolex SailGP Championship on May 30.
“We’re thrilled to welcome Supergoop! into Amazon Premium Beauty with a dedicated storefront that brings their innovative approach to sun protection directly to our customers,” added Camille Nordby, Premium Beauty category leader, Amazon U.S. Stores.
“Supergoop! has transformed how people think about SPF, making it an essential part of daily skincare rather than a seasonal afterthought. Their commitment to education and accessibility aligns perfectly with our mission to help customers discover and shop premium beauty brands with ease and confidence.”
Earlier this year, Supergoop! made a number of strategic appointments, naming Alana Kwarta as the skincare brand’s first-ever chief human resources officer. Prior to that, it announced the appointment of Lauren Weinberg to the role of chief marketing officer.
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