Swiggy is betting that travel’s real friction isn’t the booking — it’s everything else.
The Indian food delivery and quick commerce company relaunched Crew on Thursday as a subscription-based, invite-only personal travel concierge, targeting “affluent urban consumers who have money but no time.”
“The booking may be a solved problem. The trip isn’t,” Rohit Kapoor, CEO of Swiggy’s Food Marketplace, told Skift.
Crew plans and books flights and hotels, but its pitch goes well beyond the transaction. It handles cabs, visas, forex, reservations and local experiences, with assistance available 24/7 across time zones. Members also get access to preferential rates on hotels, flights, and experiences.
When Skift tested the service, some hotel rates were lower than those available through other online channels.
In an invitation sent ahead
