Tickitto, the API platform that powers live-event sales for travel and technology companies, today announced they have teamed up with Google to place Tickitto’s live-event inventory in the Events section of relevant Google listings, putting concerts, sports, theatre and local experiences in front of people the moment they search.
Being available in Google Search expands Tickitto’s reach far beyond the travel partners it currently serves and gives the venues, promoters and producers who supply the platform considerably more exposure for their events. This integration underscores Tickitto’s pivotal role as the key infrastructure for events commerce, a unique layer for other platforms to build on.
“Live events have long been underrepresented in the products people already use to plan their time and travel, and it’s not for lack of demand,” said Dana Lattouf, CEO and founder of Tickitto. “The ticketing supply chain is fragmented across thousands of venues, promoters and providers with no unified data model. Solving that fragmentation through one clean API is the reason Tickitto exists.”
That API standardises event data from thousands of sources into a single feed, giving partners real-time access to more than 70,000 events worldwide. Connecting that feed to Google, where the live-event discovery gap is most visible, allows Tickitto to close it at a scale no other integration can match.
Teaming up with Google is the latest milestone in Tickitto’s strategy of integrating its live-event inventory into the platforms where consumers already search, plan and book. Since InteleTravel acquired Tickitto in early 2025, the platform has also gone live with InteleTravel travel advisors, who now book event tickets alongside trips, Tickitto has also expanded into a corporate travel alliance with Hickory Global Partners, whose members can now offer events to business travelers.
To explore Tickitto’s live-event inventory and learn more, please visit www.tickitto.com.
