UGG basks in the Sunroom for a two-day music event in London

Southern California-based global lifestyle brand UGG is staging a two-day immersive experience (15-16 May) entitled Sunroom, ironically at the Boiler House in the east of the capital.

Bringing together “product, culture and community within a live setting rooted in craftsmanship and self-expression”, the event’s “connected to the energy of London… reflecting the creative principles at the heart of UGG and its ongoing relationship with creative communities.”

Inspired by “the sole that anchors every UGG story, the visual identity draws on the California sun as a starting point to explore how light moves through time, shaping contrast and mood,” we’re told.

It opens with an invite-only event featuring a live performance by Swedish singer Zara Larsson followed by a full day of programming open to the public featuring a live performance by British singer Sasha Keable.

The Sunroom space, curated by London-based music collective Nine8, includes an evening featuring workshops alongside a DJ set from Rickinzi. The night concludes with a hero live performance by Larsson followed by a closing DJ set from Reenie.

Programming on the 16th runs across the entire open day with a host of different activities. Visitors can take part in hands‑on workshops including a cyanotype collage lab, accessory customisation using screen print and heat‑press techniques, and a collaborative live sound and beat‑making studio.

And the product connection? “Shaped for Spring Summer 26, Sunroom introduces the UGG Golden Collection within a wider cultural environment, “embedding summer product into the space as a natural extension of the brand story.” 

The experience “extends UGG into warmer months while offering consumers greater choice through styles designed for everyday wear,” it adds.