Building on the story introduced in Fall 2026, Donna Karan New York unveils its latest campaign starring Irina Shayk, who returns to the brand embodying the confidence and modern femininity of the Donna Karan woman.
US fashion brand Donna Karan New York has launched its winter 2026 campaign featuring model Irina Shayk, photographed by Mert Alas.
The collection showcases sophisticated day-to-evening looks, including leather trenches, cocktail dresses, sequin gowns and statement accessories.
Featuring sculptural gold hardware and a rich black palette, the campaign highlights modern femininity, confidence and glamour.
Photographed by Mert Alas, the campaign captures Irina in the warmth of golden hour-a woman in motion, moving effortlessly between day and night. Illuminated by reflective light, she brings a distinctly New York attitude to a series of dark sophisticated looks designed to transition seamlessly from day to evening.
Shayk embodies the collection’s effortless approach to dressing with ease. A belted leather trench is worn open over bare legs; a strapless leather sheath follows the body; a V-neck cocktail dress is punctuated with sculptural gold hardware; and a full-length sequin gown is layered beneath a long wool coat. Each look balances structure with femininity and ease with glamour.
With the black leather Bridgehampton Tote or Cashmere Clutch in hand, Shayk brings her unmistakable confidence to the silhouettes. Sculptural gold hardware illuminates the season’s rich black palette, continuing a signature of Fall 2026 and bringing a more glamorous, evening sensibility to the story.
At its heart, the campaign reflects what has always defined Donna Karan New York: clothes designed around a woman’s life-how she moves, how she feels and how she wants to present herself to the world.
The Donna Karan New York winter campaign launches October 28th, across all owned social channels featuring Irina Shayk. The collection is available online and select retailers globally.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
