At the 43rd edition of the Milano Unica textile trade fair, the Olimpias Group of Ponzano Veneto (TV) presents O-label, a new brand dedicated to labels, tapes, swing tags, and product identity solutions.
O-label: the evolution of Olimpias’ journey
The launch of O-label marks an evolution in Olimpias’ journey and gives expression to a vision that sees labels as an integral part of a brand’s identity. With the tagline ‘Identity Substance,’ the new brand brings together aesthetic research, innovation, and manufacturing expertise to offer fashion brands solutions that elevate the product in every detail.
O-label’s official debut is accompanied by the creative concept ‘O-fake,’ a campaign that invites reflection on the value of authenticity and introduces the new brand at Milano Unica.
Olimpias: CEO Guido Molese’s vision
“We chose Identity Substance because it encapsulates the very essence of O-label,” says Guido Molese, CEO of the Olimpias Group. “For us, identity isn’t an accessory to the product- it is the product’s very substance. It is what makes a brand recognisable, authentic, and memorable. Every label, every tape and every swing tag helps convey this identity, transforming from a simple detail into an essential component of the brand’s value.”
With O-label, Olimpias “strengthens its path towards specialisation, offering a contemporary vision of product identity solutions, where design, quality, and innovation work together to meet the needs of a constantly evolving market,” Molese adds. “This is the first visible step in the work of restructuring, refocusing, and relaunching the business- initiated by the shareholder and undertaken upon my joining the company on March 9.”
Olimpias and its rigorous commitment to sustainability
Consistently prioritising sustainability in its decision-making, strategic, operational, and managerial processes- both to address effectively the rapid evolution of contemporary scenarios and to achieve its core strategic objectives- Olimpias has for three years reported on its commitment to environmental sustainability, applying an industrial model that invests in efficiency, reduces impacts, and maintains control over processes.
On the environmental front, 2025 marked a tangible milestone: today, the electricity purchased by the Olimpias Group comes entirely from renewable sources. At the same time, the scope of analysis has been expanded to include the calculation of Scope 3 emissions, in a Sustainability Report that references the United Nations 2030 Agenda and the 17 Sustainable Development Goals (SDGs) as a framework for strategic guidance on sustainability issues.
In practical terms, for Olimpias, innovation represents a strategic lever for growth and competitiveness, closely linked to the environmental and social sustainability of its production processes.
Among the first European textile companies to be GOTS-certified for organic cotton and aligned with the OEKO-TEX Standard 100, Olimpias has adopted an integrated management system focused on quality, safety, environmental sustainability, and social responsibility. Certifications and participation in international programmes serve as tools for independent verification of corporate performance and ensure transparency and traceability throughout the entire supply chain.
This article is a translation.
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