Outkast spent the next three decades proving it.
Nike and Class Trip have partnered with Outkast and the University of Georgia on a limited-edition apparel, equipment and sideline collection for Georgia’s October 31 football game against Florida in Atlanta.
The Outkast U range launches October 27 through SNKRS, Class Trip and select Atlanta Nike partners, followed by a wider release October 28.
On October 31, Georgia and Florida will meet in Atlanta for the first time in the football rivalry’s history. The game has called Jacksonville home since 1933, but this year, it heads north. To mark the moment, Nike is uniting the Bulldogs and Outkast in a limited-edition apparel and on-field collection created in collaboration with Class Trip, bringing Athens to Atlanta.
“This started over lunch with André,” says Brian Francis, Founder, Class Trip. “He was telling stories about driving up to Athens to watch the Dawgs. Then we saw Georgia vs Florida was headed to Atlanta for the first time ever. Georgia’s football and its music, together in the city that made Outkast. They put Atlanta on the map. This is our thank you.”
Nike and Class Trip built the collection from the artists’ own wardrobes, pulling references directly from André 3000’s and Big Boi’s personal style over the years. Working hand in hand with the Outkast and University of Georgia teams, they blended the iconography of both into one mark: the Georgia G, adorned with Outkast’s signature crown. It runs through the collection alongside a script that reads, “University of Georgia, Outkast 1996,” and the number 96 sits on every jersey. That was the year Outkast released ATLiens and a young safety named Kirby Smart patrolled the Georgia secondary.
“We wanted to create something as timeless as their music,” says Jon Tietz, Creative Director, Class Trip. “Think of the Roses video. André and Big Boi, two crews, two completely different styles, same school. The yin and the yang. Every piece had to feel like it walked right out of that hallway.”
From the Stands to the Sideline
The collection is led by a red wool varsity jacket with black leather sleeves, chenille patches and chain-stitch embroidery, with “Georgia” and “Outkast” across the back. Football jerseys come in a cropped mesh practice cut and a heavyweight cotton retro, with “96” and “Outkast” across the shoulders. Rugby shirts come with a white chest stripe and a red and black hoop. A satin bomber, a heavyweight fleece hoodie, Max90 heavyweight graphic T-shirts and hand-drawn pieces inspired by senior cords carry graphics such as “So Fresh, So Clean.” Cord caps in Georgia script, a snapback hat and bucket hats round out the range.
The collaboration further comes to life through performance equipment and premium sideline apparel created exclusively for Georgia athletes, coaches and staff for their game against Florida.
Eye-shield decals and skullcaps feature Georgia and Outkast crown graphics alongside “So Fresh” and “So Clean” treatments, carrying the collaboration’s story directly onto the field, while wristbands, mouthguards and three styles of gloves extend athletes’ opportunities for Georgia x Outkast expression.
The on-field and sideline styles complete a collection that celebrates elite football performance and the revolutionary sound of the South, honoring the communities and creative energy that continue to move both football and culture forward.
The Georgia x Outkast campaign was shot in Athens over the summer with six Nike NIL athletes: cornerback Ellis Robinson IV, safety KJ Bolden, linebacker Chris Cole, tight ends Kaiden Prothro and Elyiss Williams, and wide receiver Talyn Taylor. Together, they restaged familiar frames from Outkast’s photo history.
The Outkast U collection launches October 27 across SNKRS, Class Trip and select Nike retail partners in Atlanta. The full collection will follow October 28 at nike website and select retail locations, with a game-day pop-up at Mercedes-Benz Stadium on October 31.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
