Satisfy announces the departure of its managing director, Antoine Auvinet

Joining shortly after an €11 million funding round in late 2024, Antoine Auvinet has announced his departure from Satisfy on the professional networking site LinkedIn. The executive had joined the premium running brand, which specialises in long-distance running and blends urban design codes with the technical performance of its products, to help deliver its growth plan.

In early 2025, he explained that he was focusing on scaling the brand, integrating new hires, and maintaining coherence between quality and the expansion of distribution. At the time, the brand was targeting around €50 million in turnover by the end of the decade.

“For just over two years, I have been building this brand alongside an extraordinary team. We have grown, we have raised funds, we have delivered our products, we have made mistakes and corrected them, and we have created something that truly matters to runners. To the entire Satisfy team, thank you. You pushed me to excel. Thanks to you, I have become a better and more accomplished manager,” he wrote.

When contacted, the brand did not specify how it would be organised following this departure. For his part, Antoine Auvinet says he is relaunching a consultancy to support leaders and investors across the fashion, luxury, sport, and lifestyle sectors.